Food Lion is one of the largest supermarket companies in the United States of America. Founded as Food Town in 1957, the supermarket giant is currently a subsidiary of the Delhaize Group, which is anchored in Brussels, Belgium. Like many companies, Food Lion has created a page on social network heavyweight, Facebook. On their page, the company briefly describes their founding in the "Basic Info" section and in addition lists several websites some of which are links to their accounts on other social media sites. Food Lion also has a company overview that details the current ownership of the company. Below their overview, they list their mission.
Food Lion follows Antony Mayfield's eighth tip. They go far beyond merely having a Facebook page. They allow customers to comment on any upcoming sales promotions. Visitors to the page can also write on Food Lion's wall. This allows effective communication between Food Lion and its market.
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